Scope of work:

Remove existing billboard. Install new 30-Sheeter billboard panel system. Print and install new  flex face.

Completion Date:

January 2025

Narrative of what we did

Narrative: It’s impossible to drive around the Bronx or Brooklyn and not be aware of Milea Trucks. Milea is one of the biggest truck centers in the city. Their Bronx location has a classic 12′ x 24′ billboard at the corner of 149th Street and Bruckner Blvd. This style of billboard is known as a “30-Sheeter” — a name that originates from the days when 30 paper sheets were applied with paste to form a large, tiled image. Barry Milea asked us to renovate the aging structure and provide a fresh face for the billboard. We replaced the rotting wooden backboard with a durable metal panel system. Over this, we stretched a freshly printed 13 oz. flex-face banner featuring Milea’s leading partners — and for the first time, the website!